AI for Marketers: Real Talk, Real Growth

Join us for an evening of real talk, fresh insights, and practical examples on how AI is reshaping marketing. Meet other growth-minded marketers, hear from operators using AI in the wild and leave with ideas you can actually use.

We're hosting this evening at Studio @ KLoé Hotel, a warm, light-filled space in the heart of Bukit Bintang. With rustic brick walls, teak floors, and poolside views, it's the perfect backdrop for meaningful conversations and casual connection.

WHAT TO EXPECT

Real connections
Meet other growth-minded marketers and founders, with space to go deeper than small talk.
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A relaxed poolside setting
Wind down, share ideas, and connect with people navigating a similar journey of growth.
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You’ll walk away with
• Fresh ideas and strategies to take back to your business
• Thoughtful conversations with people who share your mindset
• A night of great food, drinks, and genuinely good company

Moderator

Tengku Wazir
Founder of TactUs

With 14+ years of experience, Wazir led Carousell and Mudah’s marketing, winning ARIA Brand Award and supporting tech firms.

Speaker

Reuben Ch’ng
Founder of Daily CMO

Reuben helps underdog brands turn attention into revenue through practical, scalable marketing. He is also the creator of Underdog Con, an event platform for marketers and founders, and frequently teaches workshops on copywriting, email playbooks, and growth sprints.

Speaker

Daniel Savov
Senior Growth Leader

Daniel is a Senior Growth Leader with nearly 10 years of experience scaling startups in Southeast Asia, including Carsome, 500 Startups, Gotrade, and iMoney - where he built A/B testing programs and embedded a culture of data-driven growth.

Speaker

Mahesan Param
Co-founder of Soccal.ai

Mahesan is a Marketing Strategist with 20 years of international experience driving brand growth through creative engagement. As Co-Founder of Soccal.ai, he is helping revolutionize content creation for social media.

Speaker

Ikhwan Nazaruddin
Head, Group IT Delivery, Transformation & Quality at TIME dotCom Berhad

Ikhwan is a transformation leader with nearly 20 years of experience driving growth through technology, experimentation, and agile practices. He has led engineering and product teams at Aerodyne, GoGet, and SEEK, embedding cultures of A/B testing, Lean Kata, and SaaS-driven scaling. At TIME dotCom, he leads IT Delivery and Transformation, focusing on digital modernization and sustainable growth.

Speaker

Ethan Sagan Chang
CRO Consultant at Mida.so

Ethan helps global brands optimize websites and enhance platform functionality through data-driven strategies. He previously led digital campaigns for HSBC, Castrol, and Royal British Legion, where his work earned an industry award for an innovative digital voting platform.

What you’ll learn in the workshop

Data Collection Essentials
Master foundational steps to gathering holistic data, utilising quantitative and qualitative methods that get to the core of understanding who your users are and the problems they're facing.

Data-Driven Decision Making
Develop skills to analyse experimentation results via Mida's experiment dashboard to make reliable informed decisions. Utilise these learnings to refine brand messaging and direction for broader applications in marketing channels.

Running Effective Experiments
Learn how to manage the entire experimentation process, from AI-assisted research with quant/qual data to experiment analysis and build.

AI-Enhanced Experimentation
Explore AI's role in streamlining experimentation processes, making experimentation more efficient and faster than ever before.